MyBelly was created with a clear ambition: to give women the opportunity to find their strength, balance, and identity in a life stage where so much is changing. Motherhood can be beautiful, but many women experience that their own needs and dreams are deprioritized, and that both body and mind transform in ways that can challenge their sense of self. MyBelly aims to make a real difference in that reality.

All our categories and products stem from a deep respect for women’s experiences before, during, and after pregnancy. We develop everything in close collaboration with women because we know that your realities and needs cannot be generalized. Our solutions are built on genuine insight - from how the body moves to how daily life feels. This is the foundation for everything we create.

MyBelly unites function, comfort, and aesthetics, enabling women to feel free, supported, and true to their personal style. No woman should have to choose between well-being and expression, or compromise her freedom of movement. Our designs follow the body, adapt to its changes, and make room for both physical and mental flexibility.

Our vision is to create a universe where women feel seen and recognized in every aspect of their lives - one that celebrates strength, vulnerability, and authenticity. We believe that when women have the opportunity to prioritize themselves, they build a stronger foundation for everything else in life. Not because they should do more, but because they deserve to be whole human beings - even when they carry the role of mother.

This page gathers all our categories and offers an overview of the products that can support women in their daily lives. Here you’ll find solutions that make everyday routines easier, movement more free, and self-care more natural. MyBelly represents a new standard for how women can meet themselves in a phase marked by change - a standard where identity is not reduced to a single role, and where women’s needs are not an afterthought, but a starting point. We work to create a space where self-care is legitimate, where the body is respected, and where women can take up space in their full strength.

MyBelly is created by women who are mothers and exists to support women. We believe that a woman who gives herself care stands stronger in everything she is -and everything she wants to become.