Privacy policy

Privacy Policy

At MyBelly ApS, we take the protection of your personal data seriously. This Privacy Policy explains how we collect, use, and protect your personal information when you visit or shop at www.mybelly.dk.

Data Controller

MyBelly ApS
Banegårdspladsen 12
6000 Kolding
Denmark
CVR No.: 42243841

Email: shop@mybelly.dk
Phone: +45 93 40 90 79

MyBelly ApS is the data controller responsible for the processing of your personal data.

What Information We Collect

When you shop with us or visit our website, we may collect the following information:

  • Name
  • Address
  • Phone number
  • Email address
  • Payment information
  • IP address
  • Information about your device and browser
  • Purchase history
  • Information about your use of the website

We collect this information either directly from you or automatically through cookies and similar technologies.

Purpose of Processing

We use your personal data for the following purposes:

  • To process and deliver your order
  • To manage payments
  • To provide customer service
  • To improve our webshop and user experience
  • To send newsletters and marketing communications, where you have given your consent
  • To analyse website traffic and usage
  • To prevent fraud

Sharing of Personal Data

We only share your personal data with third parties when necessary to operate our webshop and provide our services.

We work with, among others, the following data processors:

  • Shopify – webshop platform
  • Klaviyo – email marketing and newsletters
  • Google Analytics – website traffic analysis
  • Meta (Facebook/Instagram) – advertising and tracking
  • TikTok – advertising and tracking
  • Pinterest – advertising and tracking
  • Google Tag Manager – management of tracking scripts
  • Nets Easy – payment processing
  • Shipmondo – shipping and delivery management

These partners process your personal data solely on our behalf and in accordance with applicable data protection legislation.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected.

  • Information relating to purchases is stored for up to 5 years in accordance with the Danish Bookkeeping Act.
  • Newsletter subscription information is retained until you withdraw your consent.

Cookies

We use cookies on our website to improve your browsing experience, analyse traffic, and provide marketing services.

Cookies may be used to:

  • Remember your preferences
  • Analyse website usage
  • Display relevant advertisements

We use cookies from, among others:

  • Google Analytics
  • Meta (Facebook/Instagram)
  • TikTok
  • Pinterest

You can change or withdraw your consent at any time through our cookie banner.

Our cookie management solution is provided by CookieYes.

Your Rights

Under applicable data protection laws, you have the following rights:

  • The right to access your personal data
  • The right to rectify inaccurate personal data
  • The right to have your personal data erased
  • The right to restrict the processing of your personal data
  • The right to data portability
  • The right to object to the processing of your personal data

If you wish to exercise any of these rights, please contact us at:

shop@mybelly.dk

Withdrawal of Consent

Where the processing of your personal data is based on your consent, you may withdraw that consent at any time.

Complaints

If you are dissatisfied with the way we process your personal data, you have the right to lodge a complaint with the Danish Data Protection Agency:

The Danish Data Protection Agency (Datatilsynet)
Carl Jacobsens Vej 35
2500 Valby
Denmark
www.datatilsynet.dk

Contact

If you have any questions regarding this Privacy Policy or the way we process your personal data, please contact us:

MyBelly ApS
Email: shop@mybelly.dk
Phone: +45 93 40 90 79